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Use code FOUNDING for 3 months free

Only 10 codes available • Lock in 50%+ off forever when you convert

Solo

Best for individual SDRs or founders running one Instantly workspace

£49/mo

£109/mo Founding

  • 🏢 1 Workspace
  • Unlimited Campaigns
  • Unlimited Email Versions
  • Auto-Optimization Engine
  • Bot-filtered engagement data
  • Audience-level analytics
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Team

Best for agencies managing up to 10 client accounts

£149/mo

£299/mo Founding

  • 🏢 10 Workspaces
  • Unlimited Campaigns
  • Everything in Scale
  • Custom optimization rules
  • Quarterly performance reviews
Start Free Beta →

Cancel anytime • No credit card until beta ends

Compare plans

Feature Solo Scale Team
Instantly workspaces1310
CampaignsUnlimitedUnlimitedUnlimited
Email versions per campaignUnlimitedUnlimitedUnlimited
Auto-optimization engine
Bot-filtered analytics
Audience-level analytics
Visual performance heatmaps
Priority support
Custom optimization rules
Quarterly performance reviews

Need more than 10 workspaces? Talk to us

Apex Overlay pricing starts at £49 per month for the Solo plan (one Instantly workspace, unlimited campaigns). The Scale plan is £89 per month for three workspaces with visual heatmaps and priority support. The Team plan is £149 per month for up to ten workspaces with custom optimization rules. Founding members use code FOUNDING for 3 months free, then lock in 50%+ off standard pricing for life.

Pricing FAQ

How much does Apex Overlay cost?

Founding pricing starts at £49/mo (Solo), £89/mo (Scale), or £149/mo (Team). Use code FOUNDING for 3 months completely free. After that, your founding rate is locked in permanently — 50%+ below the standard price.

What happens after the 3 months free?

You start paying your founding rate (e.g. £49/mo for Solo). This rate is locked in for life — it will never increase, even when standard pricing goes up. You can cancel anytime with one click.

Can I upgrade or downgrade my plan?

Yes. You can switch plans at any time from your dashboard. Upgrades take effect immediately. Downgrades take effect at the start of your next billing cycle.

Is there a contract?

No. All plans are month-to-month. Cancel anytime — no penalties, no notice period. Your data is automatically cleared within 30 days of cancellation (GDPR compliant).

Does Apex Overlay work with Instantly.ai?

Yes. Apex Overlay connects to Instantly.ai via API key. Setup takes under 2 minutes. Your campaigns, sequences, and sending settings stay exactly the same — Apex only adjusts which email version each lead receives.

What payment methods do you accept?

We accept all major credit and debit cards via Stripe. No payment is required during the free beta period.

Not sure which plan?

Book a 15-minute call and we’ll help you pick the right setup for your sending volume and team size.

Book a call →