Apex Overlay Help Center

No. Instantly.ai still handles inboxes, campaign schedules, and sending infrastructure. Apex Overlay sits on top and changes how traffic is allocated across variants.

• Instantly API: API V2 with ALL:ALL scopes.
• Campaign setup: at least 2 variants in the campaign.
• Sending setup: active campaigns and inboxes attached to your Instantly account.
• Useful baseline: around 200 sends before major confidence-based shifts and uplift reporting.

Solo (£49/mo) - 1 workspace, unlimited campaigns and variants.

Scale (£89/mo) - 3 workspaces plus persona heatmap analytics.

Team (£149/mo) - 10 workspaces plus custom learning engine controls.

Solo and Scale include a 14-day free trial.

1. Log into Instantly.
2. Go to Settings -> Integrations -> API.
3. Select API V2, not V1.
4. Create a new key with ALL:ALL scopes.
5. Paste it into Apex Overlay during onboarding.

• Wrong version: the key is V1 instead of V2.
• Missing scopes: the key was not created with ALL:ALL.
• Partial copy: the value is truncated.
• Workspace ownership: the key is already mapped elsewhere.
• No active sending setup: you have no campaigns and no inboxes attached to your Instantly account.

If none of those apply, email caius@apex-scale.com.

Yes. Limits depend on your plan: Solo 1 workspace, Scale 3 workspaces, Team 10 workspaces.

Add them from Settings -> Workspaces. Each one needs its own Instantly API V2 key.

1. Pulls campaign details, variants, leads, and schedule from Instantly.
2. Registers a webhook to capture opens, clicks, and replies.
3. Takes over variant assignment so the engine chooses which of your variants each lead gets.
4. Updates those decisions as new filtered engagement data arrives.

Your campaign still sends from Instantly on the same schedule and inboxes.

The system starts learning immediately, but it usually needs around 200 sends before larger confidence-based shifts and uplift reporting appear.

The bandit is already learning during that period even if the uplift number is not shown yet.

Yes. Pause freezes variant sending probability updates while keeping the current allocation state. Resume continues from the same learned state.

Stopping optimization returns the campaign to Instantly's equal-split behavior.

Yes. Apex Overlay respects the Instantly schedule exactly. If weekends are disabled there, they stay disabled here.

1. Open the Campaigns page and expand the campaign.
2. Click Add Variant.
3. Write the subject line and body in the editor.
4. Confirm the uplift freeze warning.
5. The new variant goes live immediately with a minimum send floor while it learns.

Uplift compares actual performance against equal-split sending. Once a new variant is added, the old baseline is no longer a valid comparison.

New variants start with an exploration floor of roughly 12% while they gather enough evidence to compete fairly.

It leaves active rotation immediately, but historical analytics remain available.

Extra Results is the engagement gained from optimization versus what equal-split sending would have produced.

It is the share of sends currently going to the best-performing variant. Higher values mean the model has more confidence in the winner.

Variant Edge measures the performance spread between your strongest and weakest variants on engagement score.

It shows which audience segments respond best to which variants, making it easier to see where each message actually wins.

A locked uplift means the set of variants changed mid-campaign, so the old uplift is frozen until new data is sufficient.

Apex Overlay filters likely bot opens and scanner clicks before they affect analytics or model decisions.

Go to Settings -> Billing and Plans -> Manage Billing to open the Stripe customer portal.

You get a 24-hour grace period. After that, campaigns pause and the dashboard locks until billing is restored.

Go to Settings -> Billing and choose Cancel.

• Lead data is processed for optimization and cleared when campaigns stop or pause.
• Lead PII is not stored long term.
• API keys are encrypted at rest and in transit.
• No data is shared with third parties.

This usually means Instantly's API rate limit was hit. Wait around 60 seconds and retry.

The campaign may have been deleted or archived in Instantly. Refresh the campaign list to resync.

Data is still loading or the campaign was just optimized. Wait briefly and refresh.

Apex Overlay intentionally reports fewer events when it detects likely scanner traffic or instant bot opens.